My free TNIV Bible came in the mail yesterday, just a few days after Rolling Stone ran Zondervan’s ad for it.
Here’s an excerpt:
For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through him. John 3:16-17 TNIB
I blogged Rolling Stone’s refusal (and later reversal) to advertise Zondervan’s new TNIV Bible. This week, Mark Roberts (award winning Best Evangelical Blog-Pastor) is blogging the controversy surrounding the new translation.
Though a large and diverse group of evangelical leaders has endorsed the TNIV, another large contingent of evangelical leaders has publicly withheld their support for this translation. They are encouraging individuals and churches not to use the TNIV as their primary Bible.
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In this series I will unravel the various issues bound up in the TNIV dispute. I will try to help you grasp what’s really going on here so you can make an informed decision about the TNIV.
With my free TNIV on order, I’m looking forward to the rest of Roberts’ series.
Zondervan couldn’t have planned it better. Not only will its ad run as planned, but it has also received an incredible amount of free publicity (some courtesy of this blog). Here’s a little more.
Zondervan is also offering free TNIV Bibles on its blog. Yeah, it’s a limited time offer, while supplies last, only one per address, you’ll need to provide Zondervan with your e-mail address and shipping address, U.S. and Canada only, the cover designs may vary, and you may need to wait a while before you get it. Blah, blah, blah… I’m waiting for mine. :-)
Today it makes sense more than ever.
In a world of almost endless media noise and political spin, you wonder where you can find real truth. Well now there’s a source that’s accurate, clear, and reliable. It’s the TNIV — Today’s New International Version of the Bible. It’s written in today’s language, for today’s times — and it makes more sense than ever.
Rolling Stone rejected the ad shortly after seeing its copy. “It doesn’t quite feel right in the magazine,” said Kent Brownridge, general manager of Wenner Media, parent company of Rolling Stone. Although Zondervan offered to change the text, Rolling Stone continued to refuse to publish the ad.
Citing dismal statistics of Bible reading among today’s young adults, Zondervan is aiming its TNIV advertising campaign at 18- to 34-year-olds and is placing ads in The Onion, Modern Bride, and the web sites of VH1 and MTV. Zondervan has partnered with Newsboys, a Christian rock music group, to promote a download link for the TNIV New Testament in PDF. Zondervan even has a TNIV-specific web site and blog.
Quite a revolutionary advertising campaign for a Bible. I would guess that Rolling Stone might be more willing to comment on the campaign than to publish the ad.