2 Comments

1. Marilyn Burge says:

   1/12/2010 at 11:05 am

   The word “throwback” sounds like Neantertal, or caveman to me. I wouldn’t have advised it if I had been on the selection committee. I can’t even think of a word that I would have suggested, except, perhaps, ‘original,’ but even that doesn’t do it, since it tends to point to the contents of the can rather than the logo.

   Reply
   1. Brent Logan says:

      1/12/2010 at 2:21 pm

      The Urban Dictionary gives the following definition for throwback:

      “A sudden reminder of the past. This can be brought about by hearing a song from high school, seeing an ex, puffing on a j in your old puffin spot, etc. Similar to a flashback.”

      I think that describes exactly what Pepsi’s going for, especially since the yellow ribbon proclaims, “Limited Time Only.” If this was a permanent change, I’d expect a “classic” label.

      And, btw, “throwback” does refer to the contents of the can: Pepsi Throwback has real sugar instead of high fructose corn syrup.

      Reply

Subscribe without commenting
E-Mail: