Yet another Internet “pet rock” (as in the Million Dollar Homepage), the Big Word Project will make a bunch of money for its founders.
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Definatly an interesting concept. i was so intrigued i had a look and i agree with your comments. i also stumbled across projectword. this also offers the same opportunity to advertise your website/blogs through defining a word of your choice. each link to your website helps to increase your rank insearch engines. so i bought a word from each. have a look, http://www.projectword.co.uk. i think this will be of some interest to you.
I found a similar site but with a better lay out:
http://www.linkinword.com